MERCADEO Versión en español
Altereds Miguel Boccaloni: The challenge is to maintain production quality that defines us
Patricia Molina| 4 de diciembre de 2014
Miguel Boccaloni, socio y productor ejecutivo de Altered.LA
Since last October of this year, Altered.LA welcomed Miguel Boccaloni as partner and executive producer. Boccaloni has been part of Altered.LA since its beginning. Now facing the Department of Traditional Advertising, the production house will continue to strengthen its reputation as a leader in the US Hispanic market.Throughout his experience, this professional has specialized in executing great ideas with the goal of achieving great results. His passion, skill and ability as a musical and commercial producer, led him to ensure the creative vision of any project, expressing the maximum potential of customers, brands and products; besides demonstrating his talents and abilities as a filmmaker.With this new challenge new implied responsibilities come. “The challenge is to maintain production quality that defines us; this facing the increasingly competitive markets, it is vital to further develop the ability to adapt to changing platforms that invite and develop new advertising concepts” Boccaloni said to PRODU. Since Altered.LA was founded, Boccaloni has worked in Hispanic campaigns for brands like Domino’s, Bud-Light, Western Union, Honda, Pepsi, Walmart, among others; what has made him won several awards and extraordinary notoriety. To conclude, Boccaloni ensures that they are a company that is defined not only for its quality but also for staying ahead.
