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Audio.Ad is born: The first digital audio advertising network in LatAm and US Hispanic market
Cristian Vergara| 6 de enero de 2015
Audio.Ad starts like a platform that allows advertisers to distribute audio advertising content of traditional radio programs transmitted online and audio streaming services.The network founded by German Herebia and Carlos Cordoba, has a range of more than 35 million unique users in the region. “Our network connects brands with audiences that today consume online radio and music, and that are not being impacted by traditional radio,” Gonzalo Alonso, CEO of the company said.The Audio.Ad platform installs a new advertising model in the digital industry, called CPL (Cost per listening).”The CPL guarantees to the advertiser that his advertising investment includes only audio ads that are heard by the audience entirely. Through our network, the advertiser gets more coverage with innovative digital formats and can also segment audiences for their campaigns,” German Herebia said.Moreover, the company provides online radios and producers of digital audio content, maximizing their advertising revenue.”Audio.Ad enables publishers and broadcasters to advertise and connect with the right audience through audience segmentation tools,” Carlos Cordoba said.
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