MERCADEO Versión en español
Daryl Lee of UM: We look forward to working with Hersheys to deliver innovative planning and buying solutions to strengthen their brand story globally
27 de agosto de 2013
Lee: Este fue un paso muy competitivo y habla de la fortaleza de la red global de UM
Following a brand review that lasted eight months, The Hershey Company picked Universal McCann as its media agency to manage the planning and purchase of it global communications.Hersheys global media assignment includes all paid media including television, print, digital and Hispanic for its business in the United States, as well as for Hersheys growing international businesses.The review began as part of the companys policy of regular evaluations of contracts with strategic suppliers to make sure of getting the most efficient possible service. The agency pick was based on qualitative and quantitative analyses of the participating firms, including their capabilities in both the international and U.S. markets.”After a comprehensive review, Universal McCann will be a strong partner for The Hershey Company and our portfolio of iconic brands” said Denis Sison, VP for global marketing excellence and equity. With a nod to the brands outgoing U.S. media shop, he added that “OMD has been a valuable partner to Hershey throughout the years. We would like to sincerely thank them for their work and dedication”.For his part, UM Global CEO Daryl Lee told PRODU that this was a very competitive pitch which required a global team effort, and the win is truly a testament to the strength of UMs global network. We look forward to working with Hersheys to deliver innovative planning and buying solutions to strengthen their brand story globally.The transition of the account to Universal McCann began on Sept. 1.
Diario de Hoy
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