MERCADEO
Dentsu Creative Italy brings to life the dreams shaping the future in Automobili Lamborghini’s new branded content
16 de enero de 2026
The transition between past, present, and future is not merely a stylistic device; it is the heart of the story.
Automobili Lamborghini and Dentsu Creative Italy unveil Driven by Dreams, a new branded content project celebrating the deep connection between the brand and the power of imagination. A journey that begins in childhood — when the desire to go beyond what’s possible first takes shape — and follows generations who grew up with a Lamborghini poster on their bedroom wall: a universal icon of desire, ambition, and vision for the future.
The film unfolds in a suspended, almost cosmic atmosphere, where a Lamborghini Revuelto awakens like a spacecraft ready for takeoff. Children’s voices guide the narrative, revealing who they dream of becoming “when they grow up”: astronauts, magicians, superheroes, inventors of never-before-seen colors.
Each dream take shape through a continuous metamorphosis of Lamborghini vehicles, transforming into some of the brand’s most legendary icons — from the Countach to the Huracán, from the Murciélago to the Urus — culminating in the latest models that embody Lamborghini’s forward-looking vision and limitless ambition.
The transition between past, present, and future is not merely a stylistic device; it is the heart of the story. Lamborghini has always been an object of desire: a poster on the wall beside the bed, a calendar, or a scale model on a desk, admired before falling asleep. These everyday artifacts become sparks for imagination, inspiring generations of innovators, creatives, and visionaries. That’s where the dream begins. And that’s where Lamborghini continues to push beyond boundaries.
“Storytelling for an iconic brand like Lamborghini was an exciting challenge, especially because of the authentic bond it has built with people over time.” – says Maurizio Tozzini, Executive Creative Director at Dentsu Creative Italy. “We’re proud to sign this first collaboration, as it celebrates a shared imagination that spans generations — a direct, instinctive connection that makes all of us feel part of the brand’s story.”
With Driven by Dreams, Automobili Lamborghini reinforces its positioning as a brand that goes beyond building extraordinary cars — one that fuels aspirations, emotions, and visions of the future. An emotional manifesto celebrating the power of dreams to become reality, once they find the energy to move forward.
Production by Karen Film
Diario de Hoy
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