MERCADEO Versión en español
DISH Media Sales first to light up addressable advertising on spanish-language networks nationwide
17 de mayo de 2016
Adam Gaynor
DISH Media Sales, providing advertising sales for DISH and Sling TV, today announced the availability of addressable advertising inventory on eight Latino networks on DISHs satellite pay-TV service. DISHs addressable advertising allows advertisers to target their message to specific households by using anonymized secondary demographic data. “Were offering brands the opportunity to have a meaningful, in-language conversation with the largest Latino bilingual customer base in pay-TV” said Adam Gaynor, VP of DISH Media Sales. “Delivering relevant messages improves the viewing experience for our customers and the bottom line for advertisers.” Household-addressable advertising allows advertisers to deliver a targeted ad to a household utilizing anonymized data such as age, location and other consumer characteristics. The technology delivers a video ad to a DVR similar to a postcard ad being delivered to a mailbox. The ad plays in a regularly scheduled commercial break on live and recorded content to a household that has been anonymously matched to an advertisers desired audience. Through DISH and DishLATINO branded offerings, the company is the bilingual market segment leader providing a suite of English and Spanish language programming packages. According to Nielsen, Hispanic households are 17% more likely to subscribe to satellite TV than the U.S. average. “Over the past three months, two million DISH addressable households watched a Latino network” said Gaynor. “Brands can now purposefully connect in Spanish with a powerful and growing consumer group.”
