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Grey Announces New Global Creative Leadership And Studio Structure
Liz Unamo| 2 de diciembre de 2021
John Patroulis, Javier Campopiano y Michael Houston de Grey
Michael Houston, Worldwide CEO of Grey, today announced that John Patroulis has been promoted to Global Creative Chairman & President, Creative Business, and Javier Campopiano has been promoted to Worldwide Chief Creative Officer of Grey and appointed creative leader of WPP’s global Coca-Cola account. “We have transformed the global structure of Grey during the last 18 months, reducing the number of studios across the world, and focusing more than ever in the density of talent, especially on the creative side. This new leadership model is the next logical step. It aligns perfectly with our strategy of being a creatively-led, borderless organization dedicated to delivering what our clients want: the best talent regardless of geography,” Michael Houston said. Javier Campopiano’s expanded role puts him in charge of Grey’s creative performance across the global network. Core to his duties, Campopiano will oversee the creative product for WPP’s global Coca-Cola Company account. The veteran creative played an integral role in the successful global pitch. He will lead the creative team drawing upon the very best talent from Grey and across all the WPP agencies that make up Open X. John Patroulis’ expanded role gives him a seat at the creative as well as the executive boardroom table. Along with his creative leadership duties, he will partner with Michael Houston on business strategy, new offerings, talent investment, growth plans and business transformation for Grey and its global clients. This follows the Grey strategy of focusing on creativity not just in the output, but in the business itself. Recent examples have been Laura Jordan Bambach, who is President and CCO of the London office, and Diego Medvedocky, the highly-awarded LATAM creative leader who is currently President of Grey LATAM. Both Patroulis and Campopiano will work closely together to set and implement the agency’s creative vision, recruit top talent and drive new business growth.
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