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Hyundai and Culture Brands Launch Their First African American Campaign with a Resounding OKAY HYUNDAI!
Liz Unamo| 22 de octubre de 2021
Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched their inaugural marketing campaign. The campaign, entitled OKAY Hyundai, is scheduled to launch this week and includes television and radio spots; digital, social media and influencer programming; and branded content with media partners.”We set out to make our marketing more inclusive and representative, and the result is working with Culture Brands to launch the OKAY Hyundai campaign to promote the 2022 Hyundai Tucson Plug-in Hybrid and the 2022 Hyundai Santa Fe Plug-in Hybrid in a culturally relevant way,” said Angela Zepeda, CMO, Hyundai Motor America. “What makes this campaign unique is its relatability which we feel broadens Hyundai’s voice in the marketplace.”Insights into the vehicle target were honed through research and real time polls leveraged through Because of Them We Can. OKAY Hyundai contains cultural references and nuances embedded into the creative messaging which is part of the Culture Brands recipe.OKAY Hyundai came from the art form of how the African American community acknowledges someone. This form focuses on an approach of less is more, and efficiency is supreme. Oftentimes with just one word, those on the receiving end are seen, praised, and validated. See someone with a nice outfit on? OKAY outfit! See someone driving a vehicle that elevates the entire market? OKAY Hyundai!
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