MERCADEO Versión en español

Isabel Echeverry talks about her new project together with Erika Olmos

Patricia Molina| 8 de mayo de 2014

Hollywood has been slowly adapting to open spaces for Latino content and talent and Isabel Echeverry has been successful. Echeverry joined her Company Kontakto with Olmos Talent Management, which belonged to her current partner, Erika Olmos. Thus Olmos Kontakto was born, a new project that is looking for providing support and representation to Latino talents in cinema and advertising.Both executives looked at the Latino market’s potential before it became an important part of the amusement industry. Echeverry, who has more than 13 years of experience in the industry, believes that dreams are still reachable in Hollywood when counting on the correct tools.And that is exactly what Olmos Kontakto is looking for, to offer support and to expose hidden talent to a public eager of new and innovative work. “Our main objective is that when people think about any Latino reference, think about Olmos Kontakto,” Echeverry assured.The talented entrepreneur was focused in taking this social group to cinema and advertising, so she started asking Hispanics in the industry with whom she can get associated, since she wanted to invest in a Company focused on Hispanic talent; it was then when she met Erika Olmos. “It was perfect because she managed a great number of actors and actresses. We get along very well and it has been a great success since we joined,” Echeverry commented.

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