MERCADEO Versión en español

Liv Tyler recalls her first kiss in new promo for Magnum Ice Cream

20 de mayo de 2013

Liv Tyler

Unveiled at the Cannes Film Festival was the new Magnum Ice Cream commercial featuring American actress Liv Tyler and directed by Germany’s Wim Wenders.The commercial dubbed Every Kiss Tells a Story shows the 35-year-old actress remembering her first kiss. The short subject is part of the promotional campaign for the new Magnum line of five ice cream flavors inspired by French patisserie and dubbed Magnum 5 Kisses, flavors as different one from another as a first kiss from a loving kiss, the heat of a passionate kiss from the daring of a seductive kiss or the surprise of a stolen kiss. That’s what the Unilever brand will launch this summer.“They asked me to do this commercial, and when they told me that Wim would be the director, I didn’t hesitate,” said Tyler, to which Wenders added, “You got into this because of me, and I because of you.”About Wenders’ work, Tyler said “his films have always moved me. I think of Paris Texas almost every week and listen to its music non-stop. It’s part of me…That’s why I was so excited about working with him, even doing something so small.”Wenders chose Berlin as the romantic location for the 2 ½ minute spot, which will be shown in selected movie theaters and on the Internet.Click on {5 Kisses;http://www.youtube.com/watch?v=u-p9UcqpKBE&feature=player_embedded} para ver el comercial y el {making of;http://www.youtube.com/watch?v=7z40h-ohgSM&feature=player_embedded}. to see the commercial and the making of.

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