MERCADEO Versión en español
News portal El Latino Semanal declares 2014 as a successful year
Patricia Molina| 12 de diciembre de 2014
Portal informativo El Latino Semanal declara 2014 como año exitoso
The news and distribution site exceeded four million visitors since its launch a year ago, reflecting the current market of print media and achieving a balance between informing readers, maximum exposure for advertisers and control over operating costs. This unprecedented level of acceptance indicates that a large percentage of Hispanics consume news and information via tablets or smartphones.”This has been a good year for El Latino Semanal from different perspectives. We have managed to significantly expand our customer base to start the digital distribution of our print edition, and have established a strategic alliance with Hispanic Media Works to develop and maintain our website www.ellatinodigital.com to ensure the continued expansion of our current distribution and readership” Miguel Lavin, editor of El Latino, said.” We have paved the way for expanding distribution. We can now distribute El Latino Semanal electronically to more than 190,000 Hispanics emails in our market area,” he added.As the only Spanish publication distribution and the number of readers measured, El Latino Semanal is the oldest widescreen newspaper in Spanish. Today, it reaches a Hispanic population of about 500,000 people.”We will continue to develop new markets, new distribution methods and will disseminate information that will give them the best measure of performance (ROI) possible to our advertisers,” Lavin concluded.
Diario de Hoy
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
