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Nielsen poll finds Internet has immense influence in purchasing decisions
25 de febrero de 2013
According to a Nielsen survey, the Internet wields great influence over consumers interested in buying new products in such categories as electronics (81 percent), electrical appliances (77 percent), books (70 percent) and music (69 percent).The trend also holds sway in the consumer categories of food and drink products (62 percent), personal hygiene (62 percent), personal health and medicine (61 percent), and hair care (60 percent). Users interviewed in Asia, the Pacific, Latin America and the Middle East/Africa were those most likely to take their decisions online. More than half of interviewees worldwide turn to the Web when it comes time to buy new clothes (69 percent) and automobiles (68 percent).People polled in the United States said the Internet is very/somewhat important for taking decisions about buying a new product in the categories of electronics (73 percent), electrical appliances (63 percent), automobiles (62 percent), and music (59 percent). A little less than half of those interviewed considered the Internet important in deciding which items of clothing to buy (48 percent).The figures come from the Nielsen Global Survey of New Product Purchase Sentiment, in which more than 29,000 people in 58 countries with access to the Internet were interviewed about their awareness and knowledge of new products. Consumers are increasingly finding the Internet and mobile vehicles just as compelling as other more traditional advertising, said Rob Wengel, senior vice president of Nielsen Innovation Analytics.
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