MERCADEO Versión en español
Pablo Buffagni of BBQ Agency: 2015 was our first year in business and it has been better than we expected
6 de enero de 2016
For Pablo Buffagni, BBQ Agencys Founder and Director, in the first year of his shop they have seen an increase in projects which has brought them far. Its our first year in business and it has been better than we expected he asserted. Talking to PRODU he said that their first involvement in a festival was for Fundación Forever produced by Tono Studios- and they resulted finalists in the Radio Mercury Awards. “The best thing that has happened to us is our new business performance, starting with the global launch of Safedome: a campaign we produced with a RLPP for Infinity Insurance, answering to the release of licenses in California; the implementation in the U.S. of the campaign Síguete a ti misma (Follow Yourself) for Ilusión lingerie, and the trust that Pepsi an exemplary brand- bestowed upon us when giving us the responsibility of their integrated 2015 Christmas campaign for Guatemala, El Salvador, Honduras and Nicaragua” he said. Within the investment pie according to Buffagni- they had a very good work combination of TV, video in other supports, radio, public media, conventional digital campaigns, social media and non-traditional work, which has included many very innovative ideas in the media sector. He said that the most outstanding 2016 trend is the clients’ practice of bidding their work by projects. “We are well prepared to meet this type of practice, because we were born dealing with that reality.”
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