MERCADEO Versión en español
PM Publicidad expands its services and announces it relaunching as PM3
10 de marzo de 2015
Ricky Echegaray, socio de PM3
On the occasion of the relaunching of PM Publicidad, marketing agency focused on Total Market, now known as PM3, PRODU spoke with Ricky Echegaray, partner of PM3, on the evolution of this name and focus of the agency based in Atlanta.”This is a natural evolution due to the change the Hispanic market in the USA and the market in general are undergoing. Communication platforms are changing and before making the mistake of opening a digital division, we decided to refocus completely as an agency for the future, and that is where the idea of relaunching and expanding the agency came from”, said Echegaray.This expansion is based on the constant success of the agency in the Hispanic market, since the agency was acknowledged internationally as one of the ten Hispanic agencies of faster growth, according to Advertising Age.PM3’s capabilities have expanded beyond advertising to include planning and purchase of media; management of digital assets and production services; management of social media; experiential marketing; and design and development of mobile applications.Together with its new name, the agency´s new web is also out in the market. The new web address, pm3.agency, also represents a rebirth. The use of the new domain makes it a unique and innovative agency.Among the accounts PM3 currently manages are: NAPA, Cox Communications, BellSouth, ING, AutoTrader, Encore Movie Channel, The Weather Channel, Pollo Tropical, Arby´s, Waffle House, American Cancer Society, CNN, Starz, Discovery en Español, TNT, Florida´s Natural, Georgia Cancer Coalition, Georgia Poison Center, The Georgia Lottery, among others.
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