MERCADEO Versión en español
Roberto Sanchez stands in the Hispanic market with his work as a commercial broadcaster
Patricia Molina| 15 de diciembre de 2014
Roberto Sánchez, locutor de comerciales
For those who don´t know; Roberto Sanchez is the voice of Telemundo in the US, interstitial HBO Latin America and recently of Semanario of PRODU, as well as for recognized global brands such as Colgate, Oreo, L’oreal, among others.There is some magic in the human voice; and this Venezuelan is proof of that. Sanchez was nominated for the 2014 Voice Society, Arts and Sciences for its first annual awards The Voice Arts Awards for Outstanding spanish language voiceover for his voiceover work. “Being nominated left a very important taste in the mouth, and allowed me to strengthen my English to work in the Anglo-Saxon market” he assured to PRODU.He started in the world of commercial speech by announcing 100 years of Bayer Aspirin, where the brand was looking to refresh its image with a new and different voice, substituting former voice of Porfirio Torres. He then worked with Mastercard to Venezuela.In 2006, he moved to the US looking for new professional horizons, the same year, he became the voice of Toyota for the Hispanic market, a company with which he works today.Dedicated entirely to speech, Sanchez feels special satisfaction for his work with Colgate, he even considers it his best presentation; brand he represents in all Latin American countries, and the US Hispanic community.”In this market, competition is intense, solid and familiar voices that do not sound monotonous are looked for.” Certainly, Sanchez was responsible for conquering it.
Diario de Hoy
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