MERCADEO Versión en español
Terra Live Music concert with Jencarlos Canela makes multiplatform connection with fans
2 de noviembre de 2013
El concierto fue auspiciado por American Family Insurance, KRAFT Macaroni & Cheese y Sprint
Terra Live Music in Concert with Jencarlos Canela presented by Terra generated more than 66,000 video streams, reaching close to 150,000 unique visits for the one-hour show aired on Sept. 18, and continues to generate viewings in the U.S. through Video on Demand. Sponsored by American Family Insurance, KRAFT Macaroni & Cheese and Sprint, this Terra Live Music concert was live streamed on Terra and is still being enjoyed on computers, smartphones and tablets.”We are very proud of the results of this 360-degree initiative and the extraordinary reach our Terra Live Music program has garnered in both the U.S. and Latin America” said Liz Sarachek Blacker, chief revenue officer of Terra in the United States. “Terra is at the forefront in developing innovative results-driven programs that connect music fans and brands focusing on the U.S. Hispanic consumer” she added.Terra Live Music with Jencarlos Canela included top-quality online video content, activations on social networks and multiple-screen marketing integration. The concert was staged in Chicago and was aired live globally. More than 20 percent of the video steams were seen on mobile phones and tablets.
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