MERCADEO Versión en español
The Community presents the campaign Made for You for Finca Alma Mora
Manuela Walfenzao| 12 de junio de 2015
El comercial de Alma Mora propone que el amor es perfectamente imperfecto
The Community conceptualized a commercial for the Finca Alma Mora, wine producer that shows how twin souls have differences and disagreements. The film´s proposal is that in that imperfection lies love.The commercial is titled Made for You since the main characters wake up singing the song I was made for living you by Kiss ironically. It is a couple who goes through all the difficulties that arise from living together, but end up in the piano singing together and drinking wine. At the end, the slogan of the campaign is: Imperfectly perfect.The commercial will be evaluated by the 2015 Cannes Lions jury. The team responsible is: Ramiro Raposo and Fernando Sosa, Creative General Directors, M. Navas and L. Rapela, Copywriters; Sebastián Díaz, Accounts Director; Lucas Sáez, Accounts Executive; Matías Castro, Audiovisual Producer, Nunchaku films, production company. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on @PRODUPublicidad.
