MERCADEO Versión en español
Tr3s and Subway team up to offer Juanes fans a once-in-a-lifetime experience
22 de abril de 2013
Juanes: Me alegra poder conocer a mis fans a través de estas entrevistas, y saber su perspectiva sobre el concierto
The Tr3s network and Subway restaurants are joining forces to launch their annual music competition, which will give U.S. viewers an unparalleled chance to win a privileged stint backstage on Juanes LOUD & Unplugged Tour.The partnership springs from efforts made by both brands to offer unique experiences that connect Hispanic millennials with their idols. Traveling with the Subway Fresh Buzz From the Road contest, three lucky winners will attend concerts in Sacramento, Dallas and Atlanta as part of the press corps. Backed by a producer and the production team, these reporters will have the chance to meet and interview Juanes for Tr3s news segments.”I’m looking forward to being interviewed by my fan correspondents and seeing their take on the show experience” Juanes said.Young Hispanics demand experiences they can share, discuss and participate in, so it will be exciting for them to share the limelight with the artists they admire said Fernando Gaston, brand manager at Tr3s.We also know that 1 in 3 millennials are going to more live music events than ever before, so this unique partnership with Subway allows us to further enhance that experience for Juanes fans Gaston said.Teaming up with Tr3S for this contest will help us offer our fans something they wouldnt be able to get anywhere else said Gabriela Harper, multicultural marketing manager for Subway.
