MERCADEO Versión en español
Univision Communications announces launch of Uforia for Hispanics
24 de abril de 2013
Univisión Communications anuncia el lanzamiento de Uforia para los hispanos
The leading medium for Hispanics, Univision Communications Inc., or UCI, announced April 23 the launch of its new music service Uforia, a new musical strategy in line with Univisions efforts to position itself as the audio entertainment provider for Hispanic homes, whichever the language and whatever the platform.As part of the strategy, UCI will also launch a music app focused on content archiving of Latin genres. The announcement was made by Jose Valle, president of Univision Radio and Evan Harrison, executive VP of content and entertainment for Univision Radio.Univision Communications is committed to continuing our legacy of bringing the most cutting-edge entertainment to Hispanic America Valle said. By leveraging the size and scale of the companys media platforms, we provide an unparalleled promotional platform for established and emerging artists while transforming the digital music experience for our audiences.Harrison added that Univision Communications is the most comprehensive solution for artists seeking to reach and attract Hispanics. We know the musical preferences of our audience are evolving and the new musical service Uforia has been developed for that multiplatform lifestyle. Uforia will become the No. 1 musical entertainment for Hispanics he said.
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