Gonzalo Guzmán, CEO de Adkaora; Cristina Gómez, Head of Publishing para Latinoamérica; y Viveca Santana, Publisher Manager para la región, hicieron eco en Bogotá durante el WAN-IFRA Digital Media LATAM 2026 sobre la llegada de la compañía a Latinoamérica. Para los ejecutivos, la oportunidad está en combinar tecnología probada, adaptación local y relaciones cercanas para impulsar la monetización de los publishers
The HMC Annual Summit is the only event fully dedicated to the $4.1 trillion Hispanic market
What better way to kick off the HMC Annual Summit than with cafecito? This year’s opening keynote sets the tone for an event designed to challenge assumptions and deliver real strategies for growth. Alexa Bosley, Vice President & Head of Coffee Marketing at Nestlé USA, will take the stage for a masterclass on how to win with Hispanic consumers in one of the most culturally rooted categories: coffee.
