HMC Annual Summit Brings Industry Leaders Together to Unlock Hispanic Market Growth

What better way to kick off the HMC Annual Summit than with cafecito?

This year’s opening keynote sets the tone for an event designed to challenge assumptions and deliver real strategies for growth. Alexa Bosley, Vice President & Head of Coffee Marketing at Nestlé USA, will take the stage for a masterclass on how to win with Hispanic consumers in one of the most culturally rooted categories: coffee.

Bosley will unpack Coffee mate’s “Last of the Non-Cafecito Lovers” campaign—an approach that flipped influencer marketing on its head by tapping into real cultural truths, embracing bicultural Latino audiences shaping what’s next, and leaning into bold, insight-driven ideas that drive both growth and brand affinity.

Moderated by Ronald Méndez, EVP Cultural Investment and Strategy Lead at WPP Media, the session sets the pace for what promises to be a high-impact two-day summit.

Taking place April 22–23 in New York City, the HMC Annual Summit is the only event fully dedicated to the $4.1 trillion Hispanic market—widely recognized as the leading driver of growth across industries today. With just one week left to secure seats, the summit is expected to bring together top decision-makers and industry leaders from across sectors.

Among the featured sessions is “Healthcare: Stop Treating Latinos Like an Add-On” a candid conversation addressing one of the most urgent gaps in the industry. In a sector where trust defines outcomes, Hispanic consumers remain too often overlooked as a core growth audience.

Leaders from UnitedHealthcare and Covered California, in conversation with Culture+ Group, will share a practical playbook for building trust, improving care outcomes, and driving measurable results across acquisition and retention. The session moves beyond surface-level approaches—rejecting one-size-fits-all outreach and “just translate it” strategies—in favor of what actually works.

The broader program reinforces a central message: the Hispanic market is not emerging—it is already shaping the present and future of business.

In a no-nonsense panel featuring Jessica Santiago Byrd (IKEA), Stephanie Eaddy (The Coca-Cola Company), and Arlenis Almonte (Chick-fil-A, Inc.), moderated by Tony Gonzalez, CEO and Co-Founder of Mundial Media, speakers will explore what it truly means to go “100% in.” From authentic cultural connection to scalable strategies that deliver measurable impact, the session highlights how full commitment translates into relevance, loyalty, and sustained growth.

“Partial efforts get partial results. 100% commitment delivers growth,” is the guiding principle behind the conversation.

The summit will also convene leaders from companies including The Home Depot, UnitedHealthcare, Coca-Cola, L’Oréal, Google, the Dallas Cowboys, Nielsen, WPP, Publicis Media, Telemundo, and TelevisaUnivision, among others—sharing insights across CPG, technology, healthcare, media, and beyond.

With a focus on actionable strategies rather than theoretical discussions, the HMC Annual Summit distinguishes itself by delivering real-world insights from brands actively driving results in the Hispanic market.

There are no recycled talking points. No panels for the sake of panels. Just practical, proven approaches to growth.

With one week remaining, organizers are urging interested attendees to secure their spots before the event reaches capacity.

Because this isn’t just another conference—it’s where the future of growth is being defined.