During Mexican Grand Prix week, independent agency Founders brought HALLS’ “La Ley de Checo” campaign to the streets of Mexico City with “Pit Stop Corners,” an activation that turned waiting at a red light into an opportunity to take a breath. For their first collaboration, Founders and HALLS took inspiration from Formula 1 pit stops to transform a brief pause in traffic into a moment of refreshment.
Different moments in the production of the microdrama Aún Eres Tú made by production company Barrio Abajo for Idilio TV
Idilio TV was born in late 2025 to respond to a clear phenomenon: the Latin American audience that traditional television had left “orphaned” of melodrama. Diego Arbeláez, Head of Content & Production at the Colombian platform, explains that in less than a year the app surpassed 2 million downloads in more than 100 countries.
El Regreso de la Heredera Fugitiva and Me Enamoré de Mi Wedding Planner
With a vision grounded in TelevisaUnivision’s melodramatic tradition, ViX MicrO is positioning itself in the market as a creative studio focused on 100% original intellectual property. Daniel Lares, Head of Content & Production of ViX MicrO and director of the tlnovelas channel, maintains that melodrama is a universal language that transcends platforms when adapted rigorously to digital contexts. “Young viewers don’t reject melodrama; they reject waiting. Through a pool of nearly 60 specialized writers, we build assets capable of growing into second seasons, spin-offs, or making the leap to other windows within our ecosystem,” he told PRODU.
ReelShort produces in Latin America, with talent from the region. Three of its productions are Prohibido Enamorarse del Profesor, Enamorada del Príncipe Vampiro, and Me Enamoré del Mafioso que Salvé
As one of the most far-reaching global players, ReelShort bases its consolidation in Latin America on continuous data analysis and deep content adaptation. Maritza Castro, producer at ReelShort for Latin America, told PRODU that adaptations of its own IP remain a central pillar of its operation and that she prioritizes making dialogue, idioms, characters, and cultural references feel authentic to the local audience.
