Ignacio “Iñaki” Orive , CEO of B&R360

Brands & Rights 360: We have 22 series that we manage between animation and real image
20 de julio de 2022

"We came to Kidscreen to follow-up our relationship with important clients such as platforms and channels, and also to find new content able to reach Europe and America, with meetings for both buying and selling," said Ignacio “Iñaki” Orive , CEO of B&R360.

They currently manage 22 series, from preschool to family, both in animation and live-action such as Pocoyo, Robocar Poli, Wheewheels, Julio Bunny, Atchoo, Chica Vampiro (Vampire Girl), and Kally's Mashup, among others.

Among its clients are all platforms, merchandising and licensing, and linear channels, "which during the pandemic have slowed down a bit due to the drop of ad revenue, reduced purchases and production, but they are recovering at different speeds."

He said that despite the pandemic, the networks continued broadcasting, and animation production also, which means that the industry had the tools and technology to deal with this. "There are more and more screens of all kinds: SVOD, AVOD, linear channels, and recently, FAST, that everyone is on."