Fidela Navarro, CEO, Dopamine
Dopamine partners with Parrot Analytics to optimize marketing plans for its original series
06 de agosto de 2019
Parrot Analytics has partnered with Mexico’s innovative development and production company, Dopamine to supercharge its content development processes and maximize marketing ROI.
“As a company focused on bringing unique and engaging Spanish content from Mexico to the rest of the world, we need to anticipate global programming trends and universal themes that resonate with viewers across all regions. Being able to work with Parrot Analytics and leverage the power of big data to gauge market-by-market impact is incredibly valuable. These insights will inform and invigorate our marketing workflows and help us iterate and adapt as needed,” said Fidela Navarro, CEO, Dopamine.
“Dopamine is a cutting-edge company that is as disruptive as it is creative. They immediately recognized the value of the Parrot Analytics’ global demand data and travel ability analysis to help them predict audience demand for its original series in Mexico and other regions around the world,” said Alejandro Rojas, regional director, Latin America, at Parrot Analytics.