Catalina Zepeda from ViacomCBS Networks Americas: The area raised the level of the branded content solutions to become something bigger
From a branded content team to something bigger
Maye Albornoz, Mexico City|06 de noviembre de 2020
Catalina Zepeda, director of Partner Solutions, ViacomCBS Networks Americas, assured that the area raised the level of the branded content solutions to become "something bigger". She highlighted the multiplatform alliance with Mercado Libre in Latin America and Mexico as one of their success cases.
“We strengthened our ties with consumers during this pandemic, helping the e-commerce platform connect with a broad audience through the concerts Codo a Codo, ten musical events in six countries for the benefit of the Red Cross. These were aired on Telefe and on MTV Latin America.
At the same time, ViacomCBS Networks Americas announced the launch of Nickelodeon's first official virtual store in Brazil and Argentina, and will very soon be available in Mexico. Closing the circle, the platform also sponsored the MTV MIAW Awards in Brazil. With this comprehensive strategy, ViacomCBS and Mercado Libre consolidate the presence of entertainment industries and online commerce and will continue forging this content alliance," she explained.
Another of the initiatives she mentioned was MTV Unplugged Bajo Las Estrellas, in which, together with Total Play and Pringle’s, they took Zoé´s show to different regions in Mexico City to project it on buildings and this way support the #QuédateEnCasa movement.
“We hope this 2021 is a year full of opportunities because we are already imagining a thousand ways we can support our partners to reach their highest goals,” she concluded.