U.S. HISPANIC
Lionsgate and Univision to launch premium SVOD service targeting the booming Hispanic movie-going audience
Maribel Ramos-Weiner| 13 de septiembre de 2016
UCI president & Chief Executive Officer Randy Falco
Lionsgate and Univision Communications Inc. (UCI) are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S., it was announced by UCI president & Chief Executive Officer Randy Falco and Lionsgate Chief Executive Officer Jon Feltheimer.
Launching early next year with a deep line-up of titles, this is the first premium SVOD movie service designed specifically for the tens of millions of Spanish-speaking and bilingual Hispanic consumers in the U.S.
The service will include Spanish-language box office hits spanning the comedy, family, kids, horror and drama genres and current titles from across the Spanish-speaking world, with many available on the same date as their theatrical release in Latin American markets. It will also encompass titles from Lionsgate’s joint venture with Televisa, Pantelion Films, and Hollywood films from Lionsgate’s 16,000-title library and other catalogs dubbed into Spanish.
The venture will capitalize on the marketing and distribution expertise of Univision, which will offer the new service to cable and satellite operators individually as well as in tandem with its own Univision NOW, a subscription service for its broadcast networks Univision and UniMás. Univision will also license titles from its classic Latino cinema library to the new service.
“Our premium movie service checks all the boxes for success – a world-class partner in Univision, films from the Pantelion brand that has great equity among Spanish-speaking audiences, strong management, terrific intellectual property and a well-defined market opportunity,” said Feltheimer.
“Hispanic movie-goers are one of the fastest-growing segments of the entertainment business today, and this platform offers a unique value proposition combining premium content, advanced technology and tremendous accessibility,” said Falco.
The new premium movie service joins a growing portfolio of Lionsgate SVOD services that already includes Tribeca Shortlist, launched with Tribeca Enterprises last fall, Comic-Con HQ, which debuted in July, and superstar Kevin Hart’s Laugh Out Loud comedy platform which premieres early next year.
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