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Mercado Integrado FPU Nexus: We have 200 hours of original production committed with markets like US Hispanic

November 5, 2015

Maribel Ramos-Weiner


The Mexican agency Mercado Integrado FPU Nexus, through its creative director, Juan Antonio Salazar, highlighted that for 2016 they have already committed nearly 200 hours of original production for other countries, with series and documentaries such as Cascarita (13×44’), Viajar a la Mexicana (26×22’) and Mis Primeras 50 Citas (50×22); they are also about to close a deal in Lebanon for the sales of formats. “We are looking for distribution of our content in other territories aside from the Mexican, because locally it is very difficult to place. Other markets like the US Hispanic, where we work with the distributor VIP 2000 TV, are open to what we produce, and so are others like Lebanon, where we are about to close a deal to sell them in format, some of our series to be adapted to that region”, he said. Among the content that is currently part of their catalogue, are El Último Gran Héroe, based on the death of emperor Cuauhtémoc; the documentary La Vida en la Banca, which depicts the passing of people at a park through a camera tied to a bench; the docudrama Cascarita, starring the Mexican ex-soccer player, Manuel Negrete; and Telegramas Cantantes. For 2016, “we will produce two series, one about trips called Viajar a la Mexicana and My first 50 dates, about Internet dating. Both have already been arranged for the US Hispanic and Latin American markets”, he ended.