Mistco expanded its team in LatAm

Aysegul Tuzun, Sales and Marketing VP at Mistco, announced that they are distributing two new Turkish dramas from TRT at Mipcom, following the good results generated by Hold My Hand regarding international sales.

“This year we presented My Champion and Melek, with modern stories. TRT is well known for making big historical dramas, but now they are investing a great deal of effort and resources in making modern dramas, with stories like these two that have emotional storytelling and are very international, with topics that are moving and can connect with people and with the audience easily,” said Tuzun.

Likewise, she mentioned that Hold My Hand has already been launched in Mexico and Spain, and that the success the company has had in Latin America has led them not only to continue expanding their catalog, but also the team, with the appointment of a new Sales manager for Latin America and Iberia called María Fernanda Espina.

Espina expressed: “As a new member of the team, I hope we can continue expanding, reaching new territories and continue promoting what we are doing, because the truth is it has been a very successful endeavor.”