Univision appoints Kevin Cuddihy president of Local Media and Jessica Rodríguez CMO

Univision Communications Inc. (UCI) announced two key appointments to its executive team. Kevin Cuddihy has been named president of Local Media and Jessica Rodríguez was appointed chief marketing officer (CMO), effective immediately. Both Cuddihy and Rodríguez will be based in New York and report to Randy Falco, president and chief executive officer of UCI. Cuddihy will oversee a combined 130 television and radio stations with responsibility for local sales, content, digital, operations and community relations. Rodríguez will oversee all UCI marketing functions, including the Univision Agency, a group that oversees a media inventory of more than US$500 million across all of Univision’s broadcast, cable, radio and digital properties, and is responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions. “For the past three years Univision Communications has transformed from what many considered a niche network to a leading multiplatform powerhouse focused exclusively on serving Hispanic America and Kevin and Jessica have played a key role in this transformation. As the industry changes with clients looking for one-stop solutions, Kevin’s extensive local television sales experience combined with his deep knowledge of Univision’s local markets and priorities for our clients, make him the right person for this role, which will better align and deliver on the power of local Radio, Television and Digital, thereby increasing our ability to deliver results for our audience and clients,” said Falco. Falco continued, “Jessica’s creativity, innovative energy and strategic vision will be invaluable to Univision as we continue to integrate our marketing across all of our divisions.” Cuddihy was most recently the president of the Univision Television Group (UTG). Rodríguez most recently held the position of EVP of Program Scheduling and Promotions where she was responsible for strategically helping to maximize Univision’s programming decision-making process across all Univision networks and platforms.