En la Boca del Lobo reached 3.3 million Total Viewers 2+ who tuned into all or part of the one-hour broadcast.
Univision ranks as the No. 1 broadcast network during Aquí y Ahora interview with KKK leader
25 de agosto de 2017
Univision’s award-winning primetime newsmagazine Aquí y Ahora positioned Univision as the No. 1 broadcast network among Adults 18-49, Adults 25-54 and Adults 18-34 during the 10pm hour this past Sunday.
The special edition program featured an hour-long intimate look at white supremacy with Univision News anchor and special correspondent Ilia Calderón meeting the Imperial Wizard of the Loyal White Knights of the Ku Klux Klan, Chris Barker. The controversial and poignant interview En la Boca del Lobo reached 3.3 million Total Viewers 2+ who tuned into all or part of the one-hour broadcast. This marked Aquí y Ahora’s highest-rated telecast in the current 2016/2017 season, averaging 2.0 million Total Viewers 2+, 983,000 Adults 18-49, 1.0 million Adults 25-54 and 357,000 Adults 18-34.
Additionally, Aquí y Ahora ranked as the No. 1 program among Hispanics on Sunday night with Total Viewers 2+, Adults 18-49, Adults 25-54 and Adults 18-34. Sunday night’s broadcast also reported significant audience growth versus prior Sunday airing and same night in 2016:
Versus prior Sunday: Adults 18-49 (+62%), Adults 25-54 (+66%), Adults 18-34 (+45%), and Total Viewers 2+ (+50%).
Versus same Sunday in 2016: Adults 18-49 (+119%), Adults 25-54 (+101%), Adults 18-34 (+80%), and Total Viewers 2+ (+66%).
Source: Nielsen, NPM, NPM-H via Lake 5 Media (08/20/2017), Sunday 7pm-11pm. Live+SD. Network and program rankings based on ad-supported networks. Reach based on 1+ minute qualified audience, Persons 2+.
The emotionally charged interview streamed across Univision’s social platforms (Social and Univision.com) and garnered 8.6 million video views. Additionally, Facebook streaming of the interview from Fusion Media Group’s news site, Splinter, received 23 million video views.