ViacomCBS, an ecosystem that includes open TV, pay TV, streaming, licensed products, and hotels

During ViacomCBS Cono Sur Upfront 2022, JC Acosta, president of ViacomCBS International Studios & Networks Americas, and Eduardo Lebrija, EVP Chief Commercial Officer, offer perspectives and information about the company.

JC Acosta presented the company’s vision of the future to advertisers. He highlighted the importance of ViacomCBS as a world leader in media and entertainment that has been setting a trend over the years and added that now it is also doing so in the streaming world with Paramount+ and Pluto TV.

Lebrija, for his part, highlighted that ViacomCBS is the only company in Latin America with such a varied ecosystem that includes open TV, pay TV, free streaming (Pluto TV), by subscription (Paramount+), licensed products for the entire region, and Nick’s hotels.

In addition, he recalled that since very recently they have been the commercial representatives of NBCU in Argentina, Chile, Paraguay, and Uruguay, representing brands such as E! Entertainment, Universal TV, Studio Universal, SyFy, and Telemundo.