REEL DE ORO

Raul Fernandez was the typical young student of primary school who convinced his teacher to allow him to make a project of stop-motion animation instead of a book report. From childhood, he showed a natural interest in audiovisual that prompted him to move from his native Buenos Aires, Argentina, to Chicago, to Costa Rica, and then from Miami to Los Angeles, to harvest experience in the audiovisual world.After obtaining a degree in film studies and continue his education at the University of Southern California for a master’s degree in production, he decided he had learned enough and wanted to go further, working in commercials and multiple music videos.For a few years, he managed his own independent production company that brought him today to join the team of Cortez Brothers.Fan of Jean-Pierre Jeunet, Wes Anderson and Woody Allen, his interest in film led him to work with the agency The Masses, and with brands like AT & T, Chevy, AOL, Carling, Cornetto Ice Cream and Burger King. Fernandez still keeps the 16mm camera from his grandfather as a priceless treasure with which he enjoyed recording in his youth, memories that fueled his passion for cinema.The characters in his head are usually warm and welcoming, but peculiar and complex enough to be singularly interesting. He is attracted by innovation, and leaves his mark with small details that identify it. “In all my work there is an underlying charm, as a very subtle blink of an eye that means: Isn’t it fun?” He said, leaving an imprint on their work and maintaining a strong unity between art direction and cinematography.His work has been awarded several times, including the CocaCola Refreshing Filmmaker Award, which led him to achieve a qualifying place in the Nestlé awards. His commercials for MOFILM have won seven major awards and have toured all over the world for award ceremonies such as Cannes, Barcelona, London and Chicago.Fernandez feels identified by his production house, which trusts his talent as a director. “The story of Cortez is my story. I really like the way Cortez merges the Hispanic market with the general market, not only at work but also in their daily lives,” he said.In his words, the experience of being a director has given him the pleasure of being able to turn his imagination into a tangible event and to then capture it in an artistic way. In his directing style, Fernandez digs deep to uncover hidden gems, then he polishes them until reaching his most brilliant work.Production company: The Cortez Brothers, USAContact: {Montserrat Luna;montse@cortezbrothers.com} | {Bernadette Rivero;bb@cortezbrothers.com}T +1-310-821-8280{Watch video;http://www.produ.com/publicidad/videos/index.html?Noti=8985}