REEL DE ORO

His father used to paint and her mother is antiquarian and decorator. Rafa Martinez, as is known, grew up in an environment characterized by art, environment where his passion for image was born. As a film director from Cartagena, Colombia, he has filmed more than 140 commercials, several short documentaries, content for web and television, and music videos for prominent bands. He has also completed projects in cities such as London, New York, Madrid, and in much of Colombia. On this occasion, Martinez told PRODU about his career as a director, and now as part of the In&Out Shoots team.With a history of clients like Pepsi, Ford, H & S, Mundo Fox, Sony Pictures Television, Claro, FICCI, SAB Miller, Nokia, Something Special, Juan Valdez, Nestle, Frito Lay, Codensa, Doria, Meals, Syngenta, Alpina and more; Rafa Martinez gets his first prize at the New York Festivals and then reaches prizes at festivals such as NOVA, El Dorado and London International Awards.Apart from directing advertising films, he has been for many years linked to the Festival Internacional de Cine de Cartagena de Indias, and is currently in development of his first film, called Temporada Baja (Low Season).On his recent incorporation to In & Out Production, he says he sees the opportunity as a way to expand his professional and personal experience. “I feel like In & Out Shoots is an established producer but also has a lot of projection in the region. We can grow together.”As for the agencies, he has worked with JWT, Leo Burnett, McCann, DDB, BBDO, Publicis, Saatchi & Saatchi, and has directed music videos for bands like Solar System, Diva Gash, Sanalejo, and Jerau.The well-known director is interested in all kinds of work, demonstrating his audiovisual talent in different genres. “Ultimately, what I want are good ideas, good scripts” the Colombian added, who has focused on strengthening his portfolio in his country before exploiting his potential in other countries.”I like challenges and every day I look for interesting ways to tell each script. I feel very comfortable telling visual stories with a very cinematic style, but on the other hand I love comedy,” he concluded.Production company:In&Out Productions, USAContact: {Mari Tato;maritato@innoutshoots.com}T +1-305-458-8020 {Watch video;http://www.produ.com/publicidad/videos/index.html?Noti=9064}