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Kacho López began his career as a professional hip-hop dancer and a graphic designer. He said that graphic design was his introduction to the creative process. “Through graphic design I learned the foundations of art such as composition, use of color and image as a communications weapon.”

Music has also had an essential role in his path, mainly direction of videoclips. “Musical video is my film school. From my collaborations with artists like Ricky Martin, Calle 13 and Juanes, I have worked with great figures in cinema, such as Andrzej Sekula, Photography Director of Pulp Fiction, and Brigitte Broch, Oscar winner and Production Designer of Amores Perros and Babel. Musical video has also placed me in front of great Actors like Maria Valverde and Gael García Bernal among many other experiences that define how I shoot” he mentioned.

López won two Latin Grammy’s for Best Music Video in 2015, he was nominated for a Grammy in 2014 and also in the 2015 Heat Latin Music Awards. He has shot videoclips for Tom Morello, Daddy Yankee, Juan Luis Guerra and Draco Rosa, as well.

He had his first contact with a camera when he was a child. “I was raised in a newspaper. My mother was a reporter and married one of the graphic designers of the newspaper. Since I was a child, I spent hours in the dark rooms where pictures were developed and printed” he narrated. “To see the image appear on the photography paper thanks to the chemicals was my favorite part. It reminds me of the feeling I have when editing a piece as the material starts coming into shape and you achieve narrative coherence and rhythm.”

He started directing in 2003, when he worked as a Designer in a production company. “The Executive Producer wanted to take my graphic work to the screen and he got an agency to give me a PSA. Soon after, I shot my first musical video” he added. He is currently represented exclusively by Basecamp Entertainment.

Up to now he has directed national TV commercials in the U.S .for Pepsi, Kellogg’s, McDonalds, Redbull, Gatorade, Coors Light and Denny’s USA. The agencies he has collaborated with include: Y&R, J Walter Thompson, and Casanova/McCann.

“I live happily making pieces that explore fantasy from the perspective of magical realism. I prefer creating worlds that don’t exist or to look at things minimally from another point of view” he explained. “Today my quest is focused on narrations in medium and long formats, from fiction to documentaries. I just shot a visual album with Juanes in Mexico and Colombia and it has been a truly enriching experience. The shooting took 21 days to create a 60-minute audiovisual piece that includes his entire next album and merges visual and narrative languages.”

The filmmaker just finished making a 360 video for Pepsi and is integrating VR and 360 to the additional contents that are generated in musical projects and interactive experiences. Juanes’ project, that will be released at the start of 2017, comes with 360 content and the use of new narrative technologies. “Advertising and music will use all the tools within their reach to engage more audiences and achieve lasting relations among fanatics and brands” he expressed.

When he is creating, he is always accompanied by the book Making Movies, by Director Sidney Lumet. “If I could have directed a film from history I would have chosen Stanley Kubrick’s Clockwork Orange” he added.

In the future he would like to shoot for Apple, “dreaming is free” he concluded.

Production Company:
Basecamp Entertainment, USA
Contact: Mary Pimienta Pepper
T +1-212-242-3090

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