REEL DE ORO

Miguel Bueno comes from the world of agencies, although his first job was assisting in the production of a filming process. His career in Spain as a Creative Director was very fruitful. “In one of my best moments as a creative, I decided I had the need to get behind the camera and do more of a craft and not so much politics. It is obvious that the background I have is a very powerful added value for agencies and their clients. And I use it each time I face a project as a Director” he said.

He is currently part of the Garage Films team, where they highly appreciate his reel. “It emanates personality and good taste, combined with a huge artistic impulse. His work aims at aesthetics and acting” says the production company. “I have felt very well joining Garage. It has been a meeting of two parts that were seeking interchangeable goals. I discovered a technical, creative and human point of view that, combined, works very well with directors, agencies and clients. Garage´s support, structure and experience to produce in so many and diverse markets is appealing and a very relevant point of trust for a Director. I can find support in a very close way with the people that lead Garage Films, such as Uri, Luciano, Ferrmín, Toni, Issa” said the Director.

For Bueno, his mark is in the pleasure he finds in telling universal stories with inspiring environments, attractive settings and where he can play with edition. “I try to keep my visual style close, but with a touch to enhance reality. I like to shoot thinking that all the frames in the film are equally powerful” he added.

The filmmaker doesn´t mention being specialized in any particular genre, he prefers formats that allow him to play with emotions and sensations. “I like to look for scripts that have a bit of magic, fantasy, in which post production, shooting tricks and art direction details lead us to more playful worlds. This is what I aimed to do with the commercials for Dia Supermarket” he explained.

Bueno strives for each commercial he directs to convey sensations and emotions that go hand-in-hand with the brand and its speech. He recently filmed for Ikea with McCann and for Kruger with The Community, in Madrid and in Atlanta. “They were very different projects we infused with lots of energy and enthusiasm. Honestly, two very good experiences”.

One of the most important films in Bueno’s career is El hombre lobo, for Sitge’s International Film Festival. “It is a love story with a lycanthropous that is preparing for a date, it was a tasty morsel to film. More so for a beginning Director. To look for the actors and create the monster that Colin Arthur designed, who won an Oscar for the monkeys in 2001, to find the location for the staging, it was all fantastic. It was a great job for which, suddenly people from the local and international market started calling, congratulating me, offering other projects and opening paths” he narrated.

“I think cinema has its Mozart, its Picasso, its Einstein and his name is Kubrick” pointed out Bueno, when talking about the Director who has marked his career. “How is it possible that no one has managed to do anything as modern as 2001? He is undoubtedly a genius whose talent I consider a great reference of that enviable mix of intellectual and craftsman in a single head.”

According to the director, the future of marketing is, beyond doubt, audiovisual. “Diverse windows are opening up for advertising, which will gradually change according to who we want to talk with. To be able to tell things in longer spans of time has helped to make more appealing advertisements and to present a less straitjacketed and more entertaining speech. But YouTube comes and decides to place advertising like any regular TV channel, invests in eating up the traditional TV market. I have the feeling that we are revolving around the same thing” he explained. “We have to study, work and participate more in what is going to happen tomorrow. And that is fascinating. And to answer the question, do you think those short commercials in which a hand appears in one frame and grabs a shampoo bottle are going to disappear? No. But I do think that now there are other pieces that help us perceive each brand closer to us.”

Production Company:
Garage Films, USA
Contact: Fermín Vilanova
T +1-718-916-7898

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