REEL DE ORO

Pau de la Sierra was born in Barcelona, Spain, where he spent most of his career. He began working for brands like Pantene and L’Oréal. He is often described as a nice person who strives to work in teams, trying to reconcile Agency and Client to obtain the best possible outcome for each project. He has extensive experience in directing actors, film language and he usually has a very aesthetic style and care.He has worked in producers like Rodar y Rodar, Piramide, and for agencies like Albiñana Bassat, Vinizius, JWT, Tapsa, Grey, Euro SG, etc. The Catalan filmmaker currently belongs to the roster of Miracle Films. He considers that being a director has given him the opportunity to reinterpret the ideas of a client and a creative team to translate them into pictures on a piece that should bring together the essence of this idea with accurate rhythm and tone. “As a performer, I think this is a very interesting job, especially when you have to find solutions to certain issues that have a particular difficulty. The process is very entertaining undoubtedly. To visualize the script, imagine narrative solutions, determine the language, tone and visual angle. Collaborate with your technical team and solve the logistics and getting ideas that bring new values to the main idea. Execution is a process that takes place along with the agency and the advertiser, and when everything fits, it becomes a moment of great satisfaction” he said.There have been many stories that have emerged from each completed project, Pau de la Sierra tells that over the years, there have been projects that have given him the opportunity to see places he’d probably never have visited. To go into landmark buildings, hidden places to visit in unfamiliar countries, meet really interesting people.Those who know him describe him as someone always ready to undertake projects of any kind, with positive spirit, rigor, discipline, commitment and good humor. He adapts himself to all budgets and ideas. He has extensive technical knowledge to solve problems that may arise. He also has gGreat experience in advertising. “My personal brand is my job, my experience, and in dealing with the team, the agency and the client. I’m the first to defend that it is everyone’s job, and we should all collaborate and make things. I just try to be the benchmark that everyone needs in the process,” Pau de la Sierra said.He sees himself as a craftsman working with creativity, perseverance and patience, at the service of a concept established in each project. “If I had to dedicate my work to someone, it would be to Bigas Luna, for teaching me so many things. Especially, I believe in the ability of people, because all have theirs and we must learn to find it”. His perception in the Hispanic market is very positive. He has worked on projects for Venezuela, Mexico and Peru. “In America, there are professionals of the highest professional standard and exquisite personal treat. It’s a market that I feel very identified with and very comfortable. I would really love new experiences in this field, and even move to live there” he said. Although he did not disclose the future of his career, he said that this question is that keeps him firm, active and attentive.Production company:Milagro Films, USAContact: {Sergio Nicolau;snicolau@milagrofilms.com}T +1-323-460-6661{Watch video;http://www.produ.com/publicidad/videos/index.html?Noti=8562}