TELEVISIÓN Versión en español
William Morris Endeavors Charles King launches creative media campaign for multicultural audience
Patricia Molina| 7 de enero de 2015
Charles King, socio de largo plazo en William Morris Endeavor
The William Morris Endeavor partner, Charles King, recently announced the launch of MACRO, the new media company addressed to the multicultural market. As a multi-platform entertainment company, MACRO will point at the production of film, television and digital quality content for the growing multicultural market.MACRO is a new entertainment media company that will provide a unique approach to the creation, distribution and sharing of content for African American, Latino and other radically underserved cultures audiences. To address the needs of this market globally, MACRO will work inside and outside the entertainment industry to bring innovative creators, global visionary leaders and established players in technology, politics, media and entertainment.”There were two main catalysts that drove me to move to Los Angeles and get into the industry over 15 years ago, my vision was building a media company one day and the knowledge that what I saw on the screen did not fully reflect the spectrum of who we are,” King said. “The launch of MACRO fulfills the vision I had for all those years, and at a time when our industry needs it most. I feel very humbled by all the support I have received throughout the industry, my family in WME, customers and friends.”MACRO will be based in Los Angeles and is currently developing projects with talents like Ryan Coogler and Craig Brewer.
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