U.S. HISPANIC
AT&T Premieres “Orientation,” a Commercial Guiding College Freshmen to Make the Best Decisions
22 de agosto de 2025
The Samsung Galaxy Z Flip7, offered by AT&T as part of its best deals, emerges as the key to success every student needs during that crucial moment of starting college.
Dieste, in collaboration with BBDO and Critical Mass, brought to life AT&T’s latest “Good Call” campaign, inspired by the beginning of the semester and the challenges of new college life in the dorms. The spot, titled “Orientation”, highlights all those small but transformative challenges faced by first-year students — guided by a witty and savvy resident advisor who shares all the essential secrets for making the right choices.
In a fast-paced tour through the dorm halls, she reveals her prized tips, from preventing clothes from shrinking to arriving just in time for class. And it’s the Samsung Galaxy Z Flip7, together with AT&T’s top offers, that can make all the difference at the start of the semester.
The campaign is the result of collaboration among the three agencies and includes a series of executions across national digital and audio media platforms, in both English and Spanish.
Diario de Hoy
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