U.S. HISPANIC
Best Buy Launched Digital Marketplace, More Than Doubling Number of Products Available Online
22 de agosto de 2025
On August 19, Best Buy customers began finding a whole lot more when shopping on BestBuy.com and through the Best Buy App. The company’s digital marketplace officially launched, more than doubling the number of products available and adding entirely new brands, categories and products that served more customer needs than ever before.
Best Buy Marketplace, powered by Mirakl, marked the largest expansion ever of Best Buy’s product assortment, while seamlessly integrating the new products from sellers across all digital experiences. Customers were able to explore and shop from hundreds of new brands and added categories like seasonal décor, automotive tech, office and home, and movies and music. Best Buy also announced it would soon introduce licensed sports merchandise to its product lineup.
“Our customers have always looked to us to bring excitement and inspiration in ways only technology can,” said Frank Bedo, chief marketplace and eCommerce officer at Best Buy. “With marketplace, we were able to give them not only more of the latest technology, but a massive new collection of products outside of the tech space so we could truly offer the full experience they need.”
Highlights of the marketplace launch included:
#1. More tech options
Best Buy expanded its lineup with the latest in tech from major names like Samsung, Microsoft, LG, Lenovo and HP. The assortment across categories grew, giving gamers more from brands like Razer, MSI and GT Player, plus custom controllers, gaming chairs and desks, keyboards, mice, monitors and headsets. In mobile accessories, the assortment tripled with more cases, chargers and screen protectors.
Top-rated consumer electronics sellers such as Beach Camera, World Wide Stereo and Antonline also joined the Best Buy assortment, adding more variety from trusted tech brands.
#2. Fanatics fan shop
For the first time, Best Buy announced it would soon add licensed sports merchandise from Fanatics. Customers would be able to show team pride with accessories such as phone cases, mini football helmets and more.
#3. Small appliances
The retailer broadened its small appliance and kitchen lineup with products from Oster, Crock-Pot, Martha Stewart, Zulay Kitchen and Cuckoo. It also added more floor care items from Tineco, Eufy and others.
#4. Indoor, outdoor and office spaces
Best Buy tripled its furniture assortment, offering TV stands, office desks, gaming chairs, sofas, coffee tables, barstools, gazebos, pergolas and patio furniture.
#5. Seasonal items, musical instruments and more
The launch included robust seasonal décor collections such as inflatables, trees, ornaments and animatronics. Best Buy also added musical instruments like guitars and drums, expanded its toys section, and doubled its Funko collectibles offering. Movies also returned to Best Buy’s assortment in Blu-Ray, DVD and 4K SteelBook formats.
Online convenience with in-store support
Best Buy stores played a key role in the launch by offering added convenience for customers. Products purchased through Marketplace sellers could be returned either by mail or directly to local Best Buy stores.
Additionally, Blue Shirts were available to guide customers, helping them discover tech and other products, make recommendations, and even build shopping carts on BestBuy.com for a seamless online-to-store experience.
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