U.S. HISPANIC
Canela Media: Brands are willing to help Canela with content initiatives
Maribel Ramos-Weiner| 16 de septiembre de 2022
Andrés Rincón de Canela Media
Andrés Rincón, VP of Sales at Canela Media, assured that their programming focused on the Hispanic public in the US has allowed them to work with brands such as Target, Verizon, McDonald’s, and PepsiCo. “We are in an almost sold-out situation for the third and fourth quarters of the year. We have the support of brands that are coming very strong in the market. That has helped us to grow,” he said to PRODU in the framework of the Hispanic Television Summit that takes place in New York.
He highlighted that large companies want and make an effort to support diverse companies such as Canela Media. He revealed that there is an interest in doing things together beyond ads and commercials: “We are always seeking for ways to be innovative and how we can help our partners grow because they have a message to share and an audience to reach, while at the same time, brands want to know how they can help Canela with content-driven initiatives.”
Rincón assured that they are constantly working to offer more options to their public. “In the fourth quarter, we will have available more than 500 hours of new programming. We are going to release Secretos de Villanas on October 20. We also have several other projects of our own for Canela. We have programming for empowering Latina women, as well as new series. We are doing a lot of things that are helping the sales and marketing efforts.”
Canela Media has stood out in the United States for offering content in both Spanish and English, with several ways of reaching its audiences, such as live channels, video-on-demand, and original programs, thanks to which they have more than 23 million unique users. “We are very grateful to advertisers and will continue to innovate. I think that these days everything is about innovating and proposing different market opportunities,” concluded Rincón.
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