U.S. HISPANIC
Cannes Lions Sets The Stage For 2025 With Cutting-Edge Content, Culture And Creativity
29 de abril de 2025
The festival in Cannes from June 16-20 will offer over 150 hours of content with around 500 speakers
The Cannes Lions International Festival of Creativity has launched the 2025 content programme, showcasing a world-class line-up of global thought leaders, pioneering brands and cultural changemakers from across the spectrum of creativity.
About this year’s line-up, Natasha Woodwal, Director of Content, LIONS, said: “This year’s content programme reflects the immense transformation underway in the creative industries. From a record number of content proposals, we’ve curated a dynamic agenda that brings together the sharpest minds, the most pioneering brands, and the cultural disruptors shaping our future. Built around five foundational content streams, the programme is designed to help our global community navigate the broad range of topics, skills and trends shaping the future of our industry.”
Simon Cook, CEO, LIONS, added: “The 2025 programme will dive deeper than ever before into the strategic, cultural, and technological factors influencing creativity at a global scale. Our delegates will hear from a wide spectrum of leaders and specialisms, including CEOs, chief marketing officers, creative leaders, content creators, entertainment and sports icons, producers, directors and even mascots – it’s representative of a multifaceted industry that is using the entire breadth of creativity to drive progress and business growth.”
The content programme features five streams: Innovation Unwrapped, exploring future-shaping pioneers and technologies with speakers like Serena Williams and YouTube’s CEO; The Creativity Toolbox, examining creative craft and techniques with insights from P&G, VML, and Broadway producers; Creative Impact, focusing on the value and effectiveness of creativity, featuring Apple’s marketing head and Duolingo’s CMO; Talent and Cultures, showcasing thriving creative organisations and inclusive practices; and Insights and Trends, analyzing consumer behaviour and cultural forces influencing creative decisions, including discussions on Chinese brands and jury room insights. The festival in Cannes from June 16-20 will offer over 150 hours of content with around 500 speakers.
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