U.S. HISPANIC
CNN en Español celebrates the first anniversary of its re-launch with double-digit growth
Maribel Ramos-Weiner| 19 de mayo de 2011
Cynthia Hudson, Senior VP and General Manager of CNN en Español
During the re-launch first anniversary party held in New York last week, Cynthia Hudson, Senior VP and General Manager of CNN en Español, said the channel has experienced double-digit ad revenue growth 1Q year-over-year, it has better ratings, and is the number-one Spanish-language news channel on social networks Facebook and Twitter.She announced more changes, cutting-edge technology, and the formation of reporters capable of editing their own pieces. Hudson offered a progress report to representatives of CNN headquarters, advertisers, agencies, and media.CNN en Español has launched 11 shows since November 22nd, 2010, including México Opina, which debuted last Sunday, May 15th. We have been very successful in Latin America for years, and the brand is very well regarded in the region. Without taking our eye off Latin America, we have made a strategic decision to also go after the U.S. market where we see a lot of opportunity, said Hudson.The channel has brought in eight new anchors to the line up to broaden its expertise and reach. In particular we have added some new Hispanic voices to help us target the U.S. viewer. CNN en Español has added six reporters in strategic locations across the U.S.: Miami, New York, Los Angeles, and Atlanta, she added.Regarding ad sales, Hudson mentioned: Demand for CNN en Español is strong. The refresh had a positive effect on CNNE ad sales. All signs indicate a very strong Upfront. Because of the new programming and new talent, were more relevant to our Hispanic audiences than ever before. CNNE is able to employ more advertiser integrations into some of our more lifestyle-leaning shows, like Notimujer and Café CNN. This allows our advertisers to further engage with this audience around our trusted and authentic content.
