U.S. HISPANIC
Diego Luna joins 7UP in new LATAM campaign celebrating refreshingly simple moments with friends
5 de mayo de 2025
Diego Luna on set for 7UP’s new campaign. / Courtesy of 7UP
7UP, the iconic lemon-lime soft drink from PepsiCo, launches its new campaign, Quedémonos con lo refrescante, across Latin America, including Mexico, Chile, Venezuela, Ecuador, and Guatemala. The campaign celebrates authenticity, spontaneity, and those effortless, feel-good moments we enjoy the most—especially when shared with good friends and a cold 7UP in hand.
To bring this message to life, the brand has partnered with internationally acclaimed actor and director Diego Luna, whose genuine charisma and relatable spirit make him the perfect ambassador for 7UP’s refreshing essence. Known for his global influence and approachable personality, Diego embodies the campaign’s core message: staying grounded, enjoying the present, and finding joy in the simple things.
“As a brand, we’ve always believed that the best moments are the ones where we can just be ourselves—no pressure, no pretenses,” said Scarlette Espinal, Sr. Marketing Manager at 7UP LATAM. “‘Quedémonos con lo refrescante’ is an invitation to pause, relax, and celebrate life’s everyday moments with authenticity. Diego Luna brings this idea to life naturally, and we couldn’t be more excited about this collaboration.”
The campaign features a new commercial starring Luna, who also collaborated closely on its creative development. Directed by Sergio Granados and created by the agency Isla, the spot is a lighthearted reminder that sometimes, all you need is good company, a little humor, and a refreshing sip of 7UP to make any moment special.
