U.S. HISPANIC
Discovery en Español Will Air a 10-Episode Reality TV Series with Levi´s Brand
Maribel Ramos-Weiner| 16 de julio de 2010
North to South: One Route, 5 Experiences is the journey of five young American Latinos traveling along the Pan-American highway to discover more about themselves
The Levis brand kicked off production of an iconic journey of five young American Latinos traveling along the Pan-American highway to discover more about themselves and their roots. The modern day travelers will engage in projects and the real work in each community along their ten-city route through North and South America. The travelers adventure from Alaska to Argentina will be captured by Discovery en Español on its upcoming series Norte a sur: una ruta, 5 experiencias (North to South: One Route, 5 Experiences), which will follow their adventures every step of the way. We are thrilled to be part of this innovative project that seeks to highlight the ideals of U.S. Hispanics everywhere. Discovery en Español prides itself in bringing the best programming to Hispanic viewers that will inspire and empower them. The jet fuel that powers this series is an optimistic view of the future and the difference Hispanic youth can make, all themes are at the core of our networks philosophy, said Luis Silberwasser, SVP and General Manager of Discovery Networks U.S. Hispanic Group.Capitalizing on Latinos online, Norte a sur will feature a robust online community website www.norteasur5enruta.com where fans can get to know and interact with the five travelers who will be updating their profiles with photos, videos, and blog entries about their experiences on the journey. Travelers posts and comments, images and video uploads from their journey will be organized by episode on {www.norteasur5enruta.com}.
