U.S. HISPANIC
ESPN Deportes announces sponsor lineup for Nación ESPN
Maribel Ramos-Weiner| 3 de febrero de 2011
ESPN Deportes announces sponsor lineup for Nación ESPN
ESPN Deportes announced a strong list of sponsors for the networks upcoming sports and entertainment show Nación ESPN.Modeled after ESPNs hugely popular SportsNation talk show, Nación ESPN is set to premiere on Monday, Feb. 14 at 10pm. This is ESPN Deportes first program to be produced from ESPNs new studios at L.A. Live in Los Angeles.In a unique multimedia deal, Toyota has signed on as the shows presenting sponsor, paralleling the automakers relationship with ESPNs SportsNation.Farmers Insurance, Burger King, AT&T and Miller Lite also have joined the list of official sponsors with unique integrations in the hour-long weekday program.Each partner will have individualized programming content, seamlessly integrating the brands into Nación ESPN across multiple platformsWe are thrilled that Toyota, Farmers Insurance, Burger King, AT&T and Miller Lite have signed on with ESPN Deportes on the launch of Nación ESPN. By working together we will provide our advertisers with access and interaction with Hispanic sports fans in a unique format that entertains and informs, said Lino García, General Manager of ESPN Deportes.The show will be hosted by two of ESPN Deportes most recognized sports journalists: Adriana Monsalve (former anchor of SportsCenter) and Mexican sports journalist, David Faitelson (Cronómetro, Fútbol picante).
