U.S. HISPANIC Versión en español
Ex ViX Rodrigo Mazón Joins Paramount As Head of DTC For Latam & Canada
22 de agosto de 2025
Based in Los Angeles, Mazón brings deep experience and streaming expertise from senior roles at Netflix, and most recently, served as Chief Content Officer at ViX
Rodrigo Mazón is joining Paramount as Head of DTC for Latam & Canada, reporting directly to Cindy Holland, Chair of DTC. He will lead all initiatives, operations, strategy, and programming across Latin America and Canada for both Paramount+ and Pluto TV, focusing on execution, market development, and alignment with platform goals.
Mazón brings dedicated leadership to two high-priority regions, while maintaining alignment with Marco Nobili (Paramount+) and Olivier Jollet (Pluto TV). José Calderoni, SVP of Streaming for Latam, will report to Rodrigo and focus on day-to-day operations for Paramount+ and Pluto TV in LATAM.
As Paramount continues to invest and scale globally, having strong, market-specific DTC leadership is critical. LATAM and Canada are uniquely positioned for growth.
Based in Los Angeles, Mazón brings deep experience and streaming expertise from senior roles at Netflix, and most recently, served as Chief Content Officer at ViX and was part of the founding launch team. He has a proven track record in scaling streaming businesses and local content operations across Latin America.
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