Globo Brings a Varied Portfolio to Content Americas and Celebrates 100 Years of History

Globo begins 2025 at Content Americas with telenovelas, series, documentaries, and formats, in addition to the launch of She’s The One. On the 21st, at 1:15pm, the company will also be promoting the event Globo 360: the future has already begun.

With the presence of actress Sophie Charlotte (Rebirth and All The Flowers), the showcase will celebrate Globo’s 100th anniversary. With stories that inspire, unite, and spark the imagination of the entire world, the brand celebrates the power of collaboration and invites us to create a future together. The following day, at 3:15pm, Manuel Belmar, Director of Digital Products, Finance, Legal, and Infrastructure at Globo, will participate in the panel Content Strategies: Globoplay to talk about content and opportunities for international partnerships.

“We have a varied portfolio that shows that Globo can be a strategic partner for different business models, according to the client’s needs. Content Americas is the first major event of the year, where we can strengthen relationships with our partners and foster new conversations. We are excited about the opportunities that will appear throughout 2025, which is a celebratory year for Globo, with the 100th anniversary of the brand, 60 of TV Globo and 10 of Globoplay,” says Angela Colla, Head of International Business and Coproductions.

Currently airing on TV Globo, She’s The One is written by Alessandra Poggi (A Trick of Fate) with artistic direction by Natalia Grimberg. In the plot, set in the 1950s, Beatriz (Duda Santos, from Rebirth) believes since she was four years old that she was abandoned by her mother, Clarice (Carol Castro from Orphans of a Nation). But she doesn’t know that, in reality, Clarice lost her memory in a serious accident. Sixteen years later, when she finally discovers her mother’s whereabouts, Beatriz finds herself faced with another Bia (Maisa) in her place and must deal with this new reality, beginning a journey – full of struggles – of reconciliation with the past.

By João Emanuel Carneiro (Brazil Avenue), with artistic direction by Carlos Araujo, Crazy About You, is also a highlight in the portfolio for Content Americas. Airing in prime time in Brazil, the telenovela starts with the friendship between two young women, Viola (Gabz from Perfect Love) and Luma (Agatha Moreira, from Hidden Truths), who seem destined to enter each other’s lives. A journey split between complicity and rivalry that puts them in a love quartet with Mavi (Chay Suede, from A Mother’s Love) and Rudá (Nicolas Prattes, from All the Flowers) and is impacted by a series of developments, twists, and surprises, like the secret surrounding a murder.

In unscripted formats, Globo launches What A Wonderful Cuisine Class, a reality television cooking competition with celebrities who don’t know how to cook and the host who has the fun mission of transforming them into chefs and Making the Party, in which in each episode a children’s party is held using the DIY principle, in which simple and inventive ideas make all the difference.

In scripted formats, the telenovelas The Life We Lead, Total Dreamer, and Hidden Truths are the highlights of the event. Within this business model, the company recently announced at MIPCOM the sale of The Others to Greece and German-speaking countries/regions and Justice: Life Is Not Fair to Greece.

Globo will also take to Content Americas the telenovela Rebirth, based on the work of Benedito Ruy Barbosa, written by Bruno Luperi and with artistic direction by Gustavo Fernández, the same people responsible for Pantanal.

Among the Globoplay Originals, the highlights are the series The Others and the documentary series Xuxa, A Life On TV, and Robinho Case.