U.S. HISPANIC
Gracenote: Content personalized images can increase time and number of titles viewed in platforms
Maribel Ramos-Weiner| 1 de diciembre de 2021
Mariana Prysunka
During the PRODU webinar “Content search, discovery and personalization,” Mariana Prysunka, director of Sales for Latin America at Gracenote, announced that they have been testing in a US platform personalized images of the content, including up to five images of the same title, which has allowed to increase by 11% and 7% the number of hours and titles viewed, respectively.
This is the type of innovation implemented by Gracenote with the ultimate goal of aiding the users in finding, within a number of titles, relevant and appealing content.
“We create cutting-edge tools, we walk alongside consumer’s trends and now we have been working with inclusion data. This means that the database of actors can be determined, by race, ethnicity, religion, contributing to diversity and inclusion strategies,” she said.
“Now we’re moving full towards podcast, customers have been betting a lot on it and what we want is that this offer does not move apart from the content. So, if you are looking for an actor, singer, or even an athlete, you can see all the content options of that same person, not only performing in his/her main activity but since an athlete can also be an actor or/and singer, therefore all the contents can be related.”
