U.S. HISPANIC
HBO LatAm: We have to be disruptive, innovating and relevant to cater to audiences under 35
Maribel Ramos-Weiner| 9 de noviembre de 2017
Javier Figueras, Corporate Affiliate Sales VP at HBO Latin America
“How to serve this 70% of audience that is under 35 years old? We have to be disruptive regarding formats, and we have already brought for five years, productions such as Girls, Silicon Valley with which you talk to that audience, related to what that generatin –whether its Generation Z or millennials- is interested in,” expressed Javier Figueras, Corporate Affiliate Sales VP at HBO Latin America, in the context of the panel Transformation of Pay TV – Direct to Consumer Content at NEXTV CEO Latin America, held in Miami.
He added that it is necessary to be innovative, “dare and take the risk of producing things and be relevant to what you are producing”.
Gonzalo Fiure, SVP and CCO for Latin America and the US at FOX Networks Group; Julio Di Bella Roldán, CEO of Stargroup – Star TV; Diego Martinez, SVP for the Americas at Inview Technology; and Steven Oetegenn, president of Verimatrix, were also in the panel.
Di Bella said that in Mexico they launched the first mixed service that combines the DTH system with last-generation Ka band Internet, with a strategic alliance with Eutelsat and Hughes and managed to “bathe the entire Mexican territory with Ka band, in a hybrid system in which we obtain contents for our DTH users and accompany them with the broadband service, enabling access to this entire entertainment package that was being left out.”
