HMC Opens Registration for Its 2026 Annual Summit This April in NYC

Registration is now open for the HMC 2026 Annual Summit, April 22–23 in New York City. The only conference entirely focused on Hispanic marketing brings together brand leaders, agency executives, and cultural strategists to master the authentic storytelling and best practices that win with America’s fastest-growing consumer market.

As brands reassess their multicultural strategies, HMC provides clarity: Latinos are fueling U.S. economic growth, with Gen Z increasing its buying power and Gen Alpha coming of age as the new American majority. The time for strategic investment, data-driven cultural insights, and creative excellence is now.

Summit sessions cover cultural insights, creative innovation, data strategy, media evolution, and brand leadership. Highlights include the unveiling of the 2026 HMC Marketer of the Year and the 2026 HMC Strategic Excellence Awards winners. Featured speakers include:

• Marissa M. Solis, SVP, Global Brand & Consumer Marketing, National Football League
• Sandra Villarreal, General Manager, Garnier, Thayers and Softsheen Carson USA, L’Oreal
• Jennifer Holiday Hudson, Marketing Brand Director, Smirnoff Vodka (U.S.), DIAGEO
• Rachael Zaluzec, CMO and SVP, Customer Experience, Volkswagen Group of America
• Jorge Robles, Head of Marketing Latin America, General Mills

“Meaningful engagement with Hispanic audiences isn’t a trend—it’s essential,” said HMC Chair, Jose Villa, President of Sensis. “For 30 years, we’ve championed excellence in Hispanic marketing. This year’s agenda delivers the strategies that connect with the $3.6 trillion Hispanic market opportunity.”

Registration is here. Early bird pricing is until March 6.