U.S. HISPANIC
Janis Ramos of Locala: “Customer Experience Drives Advertising Success”
21 de marzo de 2025
Janis Ramos, VP Sales Enablement North America at Locala
In an era where digital advertising is constantly evolving, Janis Ramos, VP Sales Enablement North America at Locala emphasizes the critical role of customer experience alongside technology in achieving campaign success.
“At Locala, we unlock granular insights to create tailored campaigns that resonate deeply with audiences,” states Ramos. “Our platform goes beyond ad delivery, offering precise targeting, real-time optimization, and in-depth measurement. We prioritize client success with actionable insights and strategic recommendations.”
Ramos highlights the common hurdles faced by advertisers, including reaching the right audience, measuring real-world impact, and optimizing campaigns in real-time. “Locala addresses these challenges with advanced mobility data, audience behavior insights, and advanced measurement tools like store visit attribution,” she explains. “We also simplify multi-channel strategies and provide strategic recommendations based on market trends.”
With growing privacy concerns, Ramos discusses the changing relationship between advertisers and platforms. “Advertisers now expect transparent, privacy-first solutions,” she says. “Locala leverages mobility data, deterministic signals, and AI-driven insights to reach audiences effectively without relying on cookies.”
Ramos shares a success story demonstrating Locala’s commitment to client success. “One retail client saw a 28% increase in store visits and a 20% reduction in cost per visit after our Customer Success team refined their campaign strategy using Locala’s tools and data-driven adjustments,” she recounts.
“The future of Customer Success in digital advertising will be driven by proactive data-driven strategy, AI-powered insights, and personalized client partnerships, ensuring brands maximize performance while navigating a privacy-first landscape,” Ramos concludes.
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